Cart.com Buys SellerActive to Boost eCommerce

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eCommerce-as-a-Service company Cart.com announced Tuesday (Jan. 18) that it has acquired SellerActive, which provides Software-as-a-Service (SaaS) multichannel eCommerce tools.

This is Cart.com’s second acquisition this month, having acquired tech-focused fulfillment and customer care platform FB Flurry on Jan. 10. Now, it plans to fold SellerActive’s multichannel management platform into its platform, helping to boost revenues.

SellerActive works with multichannel selling for 800 leading brands, per the press release. The company is headquartered in Portland, Oregon, and has a listings management tool to let brands control how products are presented across marketplaces and sales channels.

SellerActive also has inventory management to cut overselling and has algorithmic pricing in a custom way to help with revenues and price syncinc. Additionally, it offers fulfillment automation that can support shipment splitting and multiple fulfillment centers.

Because of the acquisition, clients will have access to Cart.com’s suite of eCommerce offerings, including online storefront software, logistics and fulfillment, artificial intelligence (AI)-driven unified analytics and more.

Mike Svatek, chief innovation officer at Cart.com, said SellerActive’s products are a perfect match because of the cloud-first principles, scalability and the way it treats data.

“It’s a perfect match with the wide range of products and capabilities our internal engineering teams have built which share the same scale, performance, and flexibility attributes to propel Cart.com’s continued growth,” Svatek said in the release.

“By bringing SellerActive’s powerful technology together with 180Commerce’s expertise in professional services, marketplace strategy and campaign management, we’re creating a true multichannel eCommerce powerhouse to deliver both do-it-yourself software and fully managed services for leading brands,” he continued.

Last week, PYMNTS reported on Cart.com’s purchase of FB Flurry, writing that that company distributes over 35 million product units every year. The company makes use of advanced tech to support clients with 50,000 or more product listings.

See also: Cart.com Adds FB Flurry for Next-Day US Delivery

The partnership allowed Cart.com to access better marketing services, fast-growing fulfillment, customer service and operational capabilities.

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