Legendary athletes David Beckham and Ronaldinho are launching their personal brands in a whole new way inside the metaverse. With these two household names making big moves into the world of cryptocurrency and digital collectibles, fans might find themselves able to enjoy their football fever like never before with Ronaldinho’s new cryptocurrency launching soon, and a brand new line of NFTs featuring David Beckham in the works as well. These sports legends are looking to make a global community of fandom possible through the metaverse.
Beckham bends his brand
David Beckham is bounding into the realm of cryptocurrency and non-fungible tokens in a big way. Beckham has become the brand ambassador for the DigitalBits blockchain, which emphasizes tokenizing assets. Along with this development, Beckham has reportedly applied for trademarks for NFTs, virtual clothing, metaverse entertainment events, and more digital assets featuring his likeness.
RON funds exclusive opportunities
Ronaldinho has already explored the opportunities of the metaverse, having released his own line of NFTs, and continues to take bold steps into the digital realm. Coming as soon as April 28, Ronaldinho’s future metaverse endeavors include the release of a brand new cryptocurrency, the RON token. Ronaldinho hopes to use RON as a tool to better connect fans with each other. Holders of this token will be able to use it to attend virtual events, trade NFTs featuring the soccer icon, and even pay homage to Ronaldinho with their own creations. With the token’s release just around the corner, it will be interesting to see how it performs.
The bottom line
With David Beckham and Ronaldinho diving into the brave new world of digital collectibles, it remains to be seen if any of these collectibles will reach the high values that rare, physical sports memorabilia has before. Beckham’s NFTs will certainly be must-haves for diehard fans, but will the RON token take off on the same level that other cryptocurrencies have? We will see whether or not the specialized access this token provides will be enough to get it off the ground.
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