Web3 Was Supposed to Save the Internet. It Has a Long Way to Go.

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Early this year when anything still seemed possible for technology companies, futurists and venture capitalists were enthralled with the idea of building a new internet. Web3, as it became known, was poised to recapture the 1990s promise of a decentralized internet, free from gatekeepers and trillion-dollar platforms.

Cryptocurrencies had the starring role in the Web3 dream. Crypto, in theory, could wrest control from giants like



Meta Platforms

(ticker: FB),



Alphabet

(GOOGL),



Amazon.com

(AMZN), and



Apple

(AAPL). It would shift our online activities to blockchains—handling everything from payments and trading to videogaming, social media, even real estate. It could also shift the economics to users, giving them financial incentives to govern and secure the networks.

A record $25 billion was plowed into crypto start-ups last year, with another $30 billion on track for this year, according to Bank of America. Even the recent downturn in crypto doesn’t seem to have chilled new investment. This past week, venture-capital firm a16z announced a new crypto fund totaling $4.5 billion.

“We think we are now entering the golden era of web3,” a16z partner Chris Dixon wrote in announcing the investment.

And yet Web3 remains a heavy lift—it’s full of contradictions, glitchy technology, regulatory uncertainty, and competing economic interests. There’s debate over who will “own” it—companies backed by Silicon Valley venture capital, or the users themselves. And the crypto markets’ downturn—wiping out more than $1 trillion in value for tokens this year—makes a blockchain-based web even harder to fathom.

In the near term, Web3 may be a casualty of a tech backlash that has sent the


Nasdaq Composite

index down more than 25% this year. Crypto-related stocks have tanked, including



Coinbase Global

(COIN) and



Microstrategy

(MSTR), and payment apps



Block

(SQ) and



PayPal Holdings

(PYPL). Among crypto start-ups, investment is harder to come by, and valuations are falling. Morgan Stanley forecasts that failure rates will rise.

Crypto fans talking up Web3 as a revolution face pushback from critics who see it as a marketing gimmick. In the end, Web3 is likely to fall somewhere in between.

“We may have to go through one or two hype cycles before the most important elements of the technology break through,” says Gavin Wood, a co-founder of the Ethereum blockchain and head of another blockchain enterprise called Polkadot. As he sees it, Web3 today is where the internet was in 1998—early in its adoption but with vast potential and boom-bust cycles ahead.

“Web3 is the next generation of the internet with capabilities that go well beyond what we have today,” says Mark Palmer, a digital-asset analyst at brokerage BTIG. “But the citizenry is not rising up to overthrow Web2.”

Understanding Web3 requires a dip in the hot-tub time machine. Web1, the first generation from the 1990s, was based on static pages and directories that served as the first internet indexes. Web1’s dial-up services, browsers, and banner ads evolved into the more modern internet, which came to be known as Web2. Companies like Amazon, Meta, Alphabet, Apple, and



Microsoft

(MSFT) now oversee the core of our web experiences. Walled gardens like Instagram, YouTube, and Apple’s App Store prevail. Digital assets like videogame avatars and social-media followings sit on platforms owned by the giants.

In some ways, Web3 aims to turn back the clock, cutting out the intermediaries and dispersing apps, services, and digital assets on decentralized networks like Ethereum and other blockchains. Today, those networks are primarily used for trading and lending crypto assets, including new varieties like nonfungible tokens, or NFTs, and stablecoins, which are designed to maintain a fixed value.

But all sorts of other financial products and services could live on blockchains, potentially reducing the economic friction now associated with cross-border payments and transaction fees for goods and services. “Blockchains have the potential to clear and settle transactions in a much more efficient way than traditional technology,” says Sarah Hammer, an adjunct professor at the University of Pennsylvania Law School who specializes in crypto.

One example of Web3 already in practice is Filecoin, a crypto-powered storage network. Rather than storing files on cloud-based servers—where they are ultimately controlled by a handful of big-tech operators—they can be distributed and encrypted on personal hard drives with spare capacity. Testimonies of Holocaust and other genocide survivors are being preserved through Filecoin.

“It’s like



Airbnb

for file storage,” says Marta Belcher, president and chair of the Filecoin Foundation. “If you have extra space on your hard drive, you can rent it out. We think of it as the foundation for the next generation of the internet.”

Filecoin may just scratch the surface of decentralized technologies. Projects like Helium aim to challenge telecom networks by distributing long-range Wi-Fi hot spots to individuals, giving financial incentives and payments for data traffic in tokens. NFTs allow for property rights, licensing agreements, and royalties to be traced and tracked. That opens up avenues for NFTs to become conduits for things like mortgages, car ownership titles, diplomas, and concert tickets. “There’s an infinite number of things you can do with a computer, and that’s equivalent to what you can do with an NFT,” says Gui Karyo, chief information officer of Dapper Labs, a leading NFT company.

Ideally, Web3 advocates say, the technology will lay the foundations for a more egalitarian web where the “rents” now charged by intermediaries will be more widely distributed. “We should be moving to an internet where your digital property rights are genuine—you’re not a serf on Jack Dorsey’s or Mark Zuckerberg’s plantation; you own your homestead,” says Nic Carter, a venture-capital investor in Web3 start-ups at Castle Island Ventures.

Silicon Valley’s biggest and most successful venture-capital firms are investing heavily. “Programmable blockchains are sufficiently advanced, and a diverse range of apps have reached tens of millions of users,” a16z’s Dixon said in a post this past week. Tokens also give users “property rights: the ability to own a piece of the internet,” he said in an previous post on Web3.

Web3 overlaps with the metaverse, another of tech’s hottest topics before the recent selloff. The metaverse foresees a new internet based on virtual realities, online avatars, and new ways for people to socialize and work.

Facebook rebranded itself as Meta Platforms, betting that its Instagram, Facebook, and WhatsApp could become Web2 relics without help from blockchains, cryptos, and NFTs, which could grant consumers more control of their digital lives. Meta is now working on incorporating NFTs into Instagram. The currencies of digital worlds, whether for gaming, social, or e-commerce, are likely to be stablecoins—digital tokens aimed at holding a peg to a dollar.

Yet Facebook’s move is a reminder that the Web2 giants aren’t sitting still. In the end, Web3 is unlikely to displace them. Indeed, there’s good reason to think Web3 won’t be all that decentralized. For one, it’s being funded by many of the same entities that built Web2.

A16z, formally called Andreessen Horowitz, was an early investor in many Web2 stalwarts, including Facebook,



Box
,



Lyft
,

and



Pinterest
.

Now, the firm owns stakes in dozens of crypto start-ups, including OpenSea and Dapper Labs, along with decentralized-finance, or DeFi, platforms including Ava Labs, Uniswap Labs, dYdX, and Compound. These DeFi platforms consist of “smart contracts” that set the conditions of a trade, cutting out intermediaries like a brokerage or centralized exchange.

VC firms aren’t making investments based on sheer goodwill. They expect returns on capital and are likely to maintain stakes through token ownership or warrants. The platforms themselves may be decentralized, in the sense that anyone with some technical skills can write a “permissionless” smart contract and execute a trade without a broker/dealer. But that doesn’t mean the platform isn’t owned or governed by a corporate entity.

That rubs some tech gurus the wrong way. Twitter co-founder Jack Dorsey stirred up an online frenzy last December when he tweeted, “You don’t own ‘web3.’ The VCs and their LPs do,” referring to venture-capital firms and their investors known as limited partners. “It’s ultimately a centralized entity with a different label.”

Representatives for Dorsey and a16z declined to comment.

We should be moving to an Internet where your digital property rights are genuine—you’re not a serf on Jack Dorsey’s or Mark Zuckerberg’s plantation; you own your homestead.



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